About ICreateWorlds

In 2026, the business serves authors, publishers, and independent creators who need polished, imaginative artwork that transforms written ideas into commercially viable visual worlds. Its portfolio demonstrates a strong specialisation in children’s books, while also extending into board games, brand illustration, educational publishing, comics, animation environments, and retro game-related creative projects.
The brand’s core value proposition is long-term artistic experience combined with genre versatility, with the site emphasising 'Illustrating Dreams since 1992' and showcasing an extensive body of completed work across many titles and formats. ICreateWorlds differentiates itself through breadth of portfolio, deep fantasy-worldbuilding sensibility, and clear credibility with both indie authors and broader creative clients. Its business model centres on commissioned illustration work, supported by portfolio-based trust-building, content marketing through a blog and resources section, and brand authority reinforced by press coverage, testimonials, and behind-the-scenes process content.

ICreateWorlds AUDIENCE.

ICreateWorlds, outside Portugal, primarily works with independent authors, children’s book writers, small publishers, and creative entrepreneurs in the US and the broader English-speaking market worldwide who need professional illustration for publishing and storytelling products. The audience includes first-time self-publishing authors as well as experienced creatives seeking a reliable illustrator with a proven portfolio in children’s content, speculative fiction, and concept-driven projects.
Personally, these clients value imagination, originality, professionalism, and visual quality because they understand that compelling artwork is essential for discoverability, emotional engagement, and reader experience. Their pain points, though include finding an illustrator who can capture the story tone, create memorable characters, and deliver artwork that elevates a manuscript into a market-ready product.
They chose ICreateWorlds because it combines artistic range, extensive real-world project experience, child-friendly storytelling capability, and a clear understanding of how visual worldbuilding supports books, covers, games, and branded creative properties.

The brand voice is imaginative, seasoned, and artistically authoritative. It blends a dream-maker identity with commercial professionalism, presenting Luis Peres as both a creative visionary and a dependable production partner for publishing and storytelling projects. The communication reinforces experience, versatility, and passion for narrative art, which gives the brand a confident, creator-friendly personality.

Luis Peres

Founder / Illustrator / Graphic Designer